In a groundbreaking move that reshapes the mobile gaming landscape, Epic Games has launched its own mobile store, making popular titles like Fortnite, Fall Guys, and Rocket League Sideswipe available on iOS and Android devices. This launch is particularly significant as it marks the return of Fortnite to iOS, made possible by the European Union’s Digital Markets Act, which requires Apple to allow third-party stores on its platform.
A New Frontier in Mobile Gaming
The Epic Games Store is now accessible to Android users worldwide and to iOS users in the European Union. The initial rollout features three flagship games: Fortnite, Rocket League Sideswipe, and the newly introduced Fall Guys Mobile. Fall Guys Mobile will support cross-play and cross-progression, allowing players to seamlessly continue their gaming experience across different platforms.
Epic’s bold move isn’t just about bringing games to mobile; it’s about challenging the status quo. With plans to onboard third-party developers and maintain a competitive 88-12 revenue share, the store is set to become a major player in the mobile gaming market. However, installing the Epic Games Store isn’t as straightforward as downloading from the App Store or Google Play. Users must navigate through multiple steps—15 on iOS and 12 on Android—to install the store, a process intentionally made difficult by Apple and Google.
The Fight Against Monopoly: Epic’s Stand
Epic’s battle with Apple and Google is well-documented, and this latest move is another chapter in that ongoing saga. Epic Games CEO Tim Sweeney has been outspoken about the anti-competitive practices of the tech giants, particularly their control over app distribution and the fees imposed on developers. The launch of the mobile store is a direct challenge to these practices, with Sweeney praising the European Commission for enforcing regulations that have allowed this breakthrough.
However, the road ahead is not without obstacles. Apple has introduced new fees for developers using alternative stores, such as the Core Technology Fee, which charges €0.50 for every install not made through its App Store. Despite these challenges, Epic is determined to continue its fight, with Sweeney stating that the battle won’t be over until Fortnite is back on iOS globally and free of Apple’s restrictive fees.
A Strategic Rollout with Big Ambitions
Epic Games has ambitious goals for its new store, aiming for 100 million new installs across iOS and Android by the end of 2024. To achieve this, the company is offering step-by-step guides to help users through the installation process and incentivizing players with in-game rewards and currency. Steve Allison, general manager of the Epic Games Store, acknowledged the friction caused by the installation process but believes that the popularity of Epic’s first-party games will motivate players to complete the steps.
Looking ahead, Epic plans to expand the store’s availability to more regions and onboard third-party developers. The company is also in discussions with Microsoft about bringing the store to the upcoming Xbox mobile platform. As part of its strategy, Epic will continue offering exclusive content and competitive revenue terms to attract developers and consumers alike.
What This Means for Gamers and Developers
For gamers, the launch of the Epic Games Store on mobile means greater access to popular titles and exclusive content, as well as potential savings through better deals and promotions. For developers, it represents a new opportunity to reach audiences without being subject to the high fees and restrictive policies of Apple and Google.
The impact of this launch could be far-reaching, setting a precedent for how digital marketplaces operate in the future. As Epic continues to push for more open platforms, the benefits for both consumers and developers could lead to a more competitive and innovative mobile gaming ecosystem.
Game Haven’s Perspective
At Game Haven, we’re excited to see how this new development will shape the future of mobile gaming. With more freedom for developers and better choices for gamers, the Epic Games Store on mobile could be a game-changer. Stay tuned to Game Haven for the latest news, updates, and insights into this evolving landscape. And don’t forget to check out our store for the best gaming gear to enhance your experience on every platform!
